Key Responsibilities
✧ Brand Narrative Development

• Develop and maintain Maison de Stoi’s storytelling voice across all brands (Le Cœur d’Ella, The Androgynous Soul, Luxe & Maverick, Stoi’s Luxury Living)

• Translate collections, designs, and interiors into cohesive narratives that evoke emotion, exclusivity, and desire

• Write high-end, editorial-level copy for campaigns, website, press releases, and brand features

✧ Content Direction & Creative Oversight

• Conceptualize and direct storytelling themes for photoshoots, runway shows, and campaigns

• Collaborate with the Visual Director, Stylists, and Creative Team to ensure alignment in messaging and aesthetic

• Oversee captions, messaging, and storytelling across all digital and social platforms

✧ Campaign & Collection Storytelling

• Build full storytelling concepts for each collection launch (naming, inspiration, mood, and narrative)

• Create immersive brand experiences through written and visual storytelling for events such as Jour de la Mode and Nacht der Mode

• Ensure every design released carries a narrative that enhances its value, meaning, and desirability

✧ Client Experience Storytelling

• Elevate The Atelier Experience through personalized storytelling tailored to each client

• Assist in crafting narratives for custom couture pieces, ensuring each design feels intentional and exclusive

• Support luxury client communications with refined, on-brand language and tone

✧ Digital & Editorial Presence

• Lead storytelling strategy across Maison de Stoi’s digital platforms and website

• Develop blog content, newsletters, and editorial features

• Ensure consistency in tone, language, and brand identity across all channels

Qualifications

• Strong background in fashion, luxury branding, marketing, or communications

• Exceptional writing and storytelling ability with a refined, editorial tone

• Deep understanding of couture fashion and luxury aesthetics

• Creative direction experience is a plus

• Ability to translate visual concepts into compelling, emotionally driven narratives

Key Skills

• Luxury Copywriting

• Brand Storytelling

• Creative Direction

• Editorial Writing

• Visual Narrative Development

• Attention to Detail & Aesthetic Sensibility
   

Signature Impact
The Creative Storytelling Alchemist does more than write—they transform. Every word, every caption, and every campaign becomes a curated expression of Maison de Stoi’s identity, turning fashion into emotion, storytelling into experience, and brand presence into legacy.

Please note all information is needed to be considered.