Role Overview


The Content & Marketing Curator is responsible for shaping and executing the visual and narrative presence of Maison de Stoi across all platforms. This role blends creative direction with strategic marketing—curating content that reflects the brand’s luxury identity while driving engagement, visibility, and sales.

Key Responsibilities
✧ Content Creation & Curation

• Curate and create high-quality content for social media, website, and digital campaigns

• Develop visually cohesive feeds that reflect Maison de Stoi’s luxury aesthetic

• Capture or coordinate photo and video content (behind-the-scenes, product, editorial)

• Ensure all content aligns with brand identity, tone, and storytelling direction

✧ Social Media Management

• Manage daily posting across platforms (Instagram, TikTok, Pinterest, etc.)

• Write elevated, on-brand captions that reflect a luxury editorial voice

• Engage with audience through comments, DMs, and community interaction

• Monitor trends and adapt content strategies while maintaining brand integrity

✧ Marketing Strategy & Execution

• Assist in developing and executing marketing campaigns for collections, events, and services

• Promote launches, Atelier Experiences, and brand events (e.g., Jour de la Mode)

• Support email marketing, newsletters, and promotional content

• Track performance metrics and adjust strategies to increase reach and conversions

✧ Brand Consistency & Growth

• Maintain consistency in visuals, messaging, and brand presentation across all platforms

• Collaborate with the Couture Storytelling Architect and creative team to ensure unified brand storytelling

• Identify opportunities for brand partnerships, collaborations, and influencer engagement

✧ Campaign & Launch Support

• Assist in planning and executing collection launches and campaigns

• Coordinate content calendars aligned with brand goals and seasonal drops

• Support photoshoots, fittings, and events by capturing and curating live content

Qualifications

• Background in marketing, communications, fashion, or related field

• Strong understanding of social media platforms and digital marketing strategies

• Eye for luxury aesthetics, branding, and visual storytelling

• Experience with content creation tools (Canva, Adobe, CapCut, etc.)

• Strong writing skills with an editorial tone

Key Skills

• Content Creation & Curation

• Social Media Strategy

• Brand Marketing

• Visual Storytelling

• Copywriting

• Trend Awareness & Adaptability
   

Signature Impact
The Content & Marketing Curator ensures that Maison de Stoi is not just seen—but desired. Through curated visuals and strategic storytelling, this role transforms everyday content into a luxury experience that attracts, engages, and converts.